From the Reuters News service.
Urban farming is really taking off in Japan. But that is now being taken to the extreme. Growing rice in bra cups -- while wearing them. The cups are filled with soil and rice seedlings which are watered by the wearer with a small hose. I guess because land is so valuable in the cities, they are trying to find anywhere they can to grow rice. According to the maker of the bra, Triumph Lingerie, "Over the last year, young Japanese women have taken a tremendous interest in agriculture," Triumph spokeswoman Yoshiko Masuda told Reuters. "We wanted other women to experience farming as well."
That is certainly an interesting way to let Japanese women experience agriculture. I would be a little scared of what kind of farming underwear they might make for men. Hmmm, let me think. No, I better not say. :)
Triumph also makes bras with a sushi set (yummy) and one that has solar panels. According to bra model model Reiko Aoyama "The bra fits much better than it looks. Wearing it puts me in such a fun mood." I can only imagine.
yep, every year Triumph releases promotional lingerie. Every time gets a lot of media coverage, just to see what kind of crazy concept are they coming with.
ReplyDeleteYeah, I think I do remember hearing of them before.
ReplyDeleteAnd I used to think Frederick's of Hollywood was bizarre.
ReplyDeleteTypical Japanese over the top cuteness.
Yes, a complete opposite marketing style compared to those in the US.
ReplyDeleteIs anyone going to post the question about how the garden's watered? Oops. Did I think that out loud?
ReplyDeleteThat's because there are various ways to water the plants, none of which I felt appropriate to mention here. :)
ReplyDeleteThanks greeat blog post
ReplyDelete